Saturn & Self-Talk

PersonalBusinessWorkplace

Posted on October 1, 2009 by Blake Leath

The announcement by GM yesterday that, in effect, "Saturn is dead" is a tough, tough blow for many.  Not just employees and their families, but customers and so many others who developed an affinity for the little-brand-that-tried-but-just-couldn't.

I remember all too well studying Saturn in 1988 as a Case Study.  Just three years old then, it held so much promise: to be union free, to be collaborative, to be lean, to offer no-haggle pricing.

It really did aspire to be different and to survive outside the GM solar system.  But in the end, it proved to be entirely unprofitable.  It was mostly "all show, but no go."  The hype proved incongruent to the product.

The many reasons for its demise are clear to anyone who's been paying attention, but I'm certain GM's Saturn will be as infamous a Case Study as Johnson & Johnson's Tylenol.

My focus for today, therefore, is hardly to flog such a valiant effort on a ruthless industry battlefield.  (It'd be akin to picking on an airline, where survival is victory.)  After all, there are far too many cynics and observers who host rock-throwing parties in glass houses. 

No, instead, I simply wish to remind you that you are not the sum of your employment.  Not at all.

For the many who remain unemployed this day, or who will be in short order -- be it from Saturn or wherever else -- you are much more than your employment.

You are a human being, potential incarnate, and I lift you up today.

Keep putting one foot in front of the other.  Remember, it's not how many times you get knocked down, it's how many times you stand up.

As Bruce Lee used to say, "Walk on."